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Are You Losing Ad Revenue?
Understanding the Impact of Ad Errors
The Impact of Ad Errors
You have a set number of impressions to sell and you do so across a range of advertisers. But if the ads of one campaign are failing to load, such as with a 404, you are still beholden to the impressions you’ve sold. Only all of your impressions are accounted for (you are “fully subscribed”). Where then are you going to find the impressions to make-up for those that you sold but resulted in an error?
The Challenges of Error Detection
Detecting an ad error may seem like a trivial issue. If an ad doesn’t show, just check the logs. But a failure to deliver is only part of the issue. A 404 simply indicates the files making up the ad weren’t available either in cache or on the origin. But why not? Did the encoder fail? What if the ad was retrieved but couldn’t be displayed. How do you troubleshoot that error?
Protect Your Ad Revenue
The Data Doesn't Lie
Step 1: Quantify Your Ad Revenue
Before you can assess the impact of errors on your revenue, it’s critical to understand your total ad revenue and your per-user monthly ad revenue. The graphs below illustrate how that analysis can be derived through Datazoom.
Step 2: Visualize the Impact of Errors
The impact of ad loss is put into perspective in the graphs below, which illustrate how many errors are occurring and how much ad revenue is lost each day due to those errors.
Achieve Insight With Datazoom
How Datazoom Can Help
Anna used data collected with Datazoom to measure the impact of advertising errors on monthly revenue, identify a common culprit for campaign errors, and worked with operations to mitigate the problem.