Datazoom with Google BigQuery + Looker

Looker is one of the leading data visualization tools. Part of the Google Cloud Platform, Looker connects directly to the Datazoom data lake in Google Cloud, enabling Blocks to access information in near real-time and ensuring Blocks represent the latest data.

Google BigQuery is a serverless, cost-effective and multicloud data warehouse designed to help businesses turn big data into valuable insights.

Centralize data from your player, CDN, ad manager, and user analytics for enhanced monitoring, reporting, and diagnostics capabilities to grow your advertising revenue

Datazoom’s video streaming engineering block for OTT includes Quality of Experience and Data Supervision dashboards. Performance data is critical for operations and support engineers to make configuration changes which can improve the viewing experience. This real-time view can give rise to powerful insights about CDN selection, adaptive bitrate ladders, and more.​

Quality of Experience Dashboard

Content Performance Dashboard

Datazoom’s video streaming content block for OTT includes Content Performance and Content Marketing dashboards. Understanding how well individual titles in a VOD library or live streaming offering appeal to viewers is critical to optimizing your content strategy. By focusing on content which results in high-engagement, whether across all viewers or within specific demographic segments, you can mitigate subscriber churn and even improve CPM rates.

Audience Growth and Engagement Dashboard

Datazoom’s video streaming product block for OTT provides dashboards to visualize includes high level Audience Growth, Audience and Engagement, and Ad metrics. From these visualizations, business leaders, such as product managers, can derive powerful insights to help shape the future of the product experience.​

Create an integrated view of real-time video playback, web analytics, advertising, and CDN data that can be correlated to individual users and sessions. This view can help operations better perform root-cause analysis and improve overall QoE to drive subscriber retention.

Improve Operational Observability

Visualizations are critical to operational support of streaming subscribers. But proprietary dashboards, such as those from dedicated analytics providers, can be slow and expensive. With Datazoom, Looker, and BigQuery, you can create real-time, custom dashboards and reports, that are 3-5x faster, and offer 40% savings on TCO than traditional video analytics tools.

Cost-effective, Customizable Dashboards

Multiple dashboards can slow down viewer support. If operations has to look at different visualizations and make manual correlations, issues can go unresolved when they need to be addressed in real-time. With BigQuery Data Transfer service, you can load Google AdWords, DoubleClick Bid/Campaign Manager, DoubleClick for Publishers, and YouTube reports directly into BigQuery so that all of your data, from advertising to QoE, is in one place to create combined visualizations.

All Your Streaming Data In One Place

To get started with Datazoom + Google BigQuery + Looker