How Datazoom Can Satisfy Third-Party Measurement Requirements
Most ad-supported publishers must satisfy requirements from advertisers and agencies that result in integrating many third-party measurement services including Audience, Viewability, Ad Verification, and Invalid traffic analysis services. The result is massive resources dedicated to supporting these services, delays in product launches, and even the creation of technical and performance issues. Further, measurement spread across various services results in challenges to reconcile and consolidate results.
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Datazoom's DaaS platform is the ideal solution to collect a standardized subset of data and deliver it to your third-party measurement partners
A Single Service To Collect A Superset of Data
A better solution would be to use one point of integration to collect a single dataset that can be used to satisfy all third-party measurement requirements. Being able to reduce the amount of code, and subsequently the amount of resources that go to supporting, maintaining and validating the workflow with third party services can enable publishers to spend more resources on continually improving monetization and the user experience.
By leveraging data collection, processing and delivery offered by Datazoom’s platform, you can satisfy third-party measurement requirements, and take advantage of many additional benefits:
Consolidate Data Collection
Often, there’s a large overlap of events and metadata required by third-party vendor SDKs, Libraries and Tags. At the same time they are never exactly the same, as one vendor’s SDK, Library or Tag may need to collect (or not collect) different events and metadata, format it differently, or summarize or calculate metrics differently. Without dedicated data collection services, the result is over-instrumenting apps and increasing the total code base. Duplicative data collection results in occupying bandwidth that otherwise could have been able to be used for other processes taking place within the app or site. Sometimes, bandwidth consumption from multiple client-side payloads can become so excessive it causes QoE issues.By using Datazoom’s single SDK strategy for data collection, publishers can improve product performance and user experience.
Reduce Integration Overhead
Supporting all of the integrations, validations and maintenance work that each third-party measurement vendor requires can be a massive undertaking. Beyond the variance in data collection, the tools and processes that each third-party measurement provider offers publishers to validate their integrations also varies in terms of speed and ease of use. Its not uncommon for validations to take upwards of six months or more. Sometimes the way that SDKs, Libraries and Tags are written lead to code-conflicts where, for example, an event collected by one SDK isn’t able to be seen by another SDK integrated later in on the page or app. As the number of integrations for data collection increases, it can amount to a significant expense of time and resources.By using Datazoom’s single SDK strategy for integrations, publishers can reduce the integration overhead caused by third-party measurement services.
Improve Reporting Accuracy
When the KPIs that drive your business are based on the metrics calculated by third-party services, and these metrics don’t align, it creates confusion about accuracy that directly undermines the value of reports that drive your revenue: ad engagement, content licensing, content consumption, and more. Today, it’s impossible to create a view of a single ad impression’s performance from across all of measurement tools. For ad operations and teams, this creates a nightmare effort, who must “creatively,” rather than scientifically, develop methods to reconcile insights for consolidated reporting. Further, despite these services monitoring the same content and audiences, the variances in data collection and calculator can lead to conflicting KPIs and reports that ultimately can delay receiving and reconciling revenue.However, if the same source of granular data is used to supply insights to all third-party measurement, and the same session identity is persisted by each third-party measurement service, reporting consistency across providers can improve, and for the first time an underlying dataset exists that can help uncover the root causes behind summarized metric variances.By using Datazoom's single SDK strategy to power reporting, publishers can improve the speed, accuracy and consistency of reporting to ensure revenue collection is maximized and expedited.
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By using the Datazoom DaaS platform for measurement intermediation, companies can reduce duplicative data and ensure standardized data points and metrics through all analytics tools
Datazoom Enables Measurement Intermediation
Datazoom can natively integrate with third-party measurement vendors to enable measurement data to be collected, formatted, and delivered to the vendor’s backend-service or data lake.
If a third party measurement provider offers a server-to-server API service, please make a request to Datazoom to research an integration, and put Datazoom in touch of your technical contact at the third-party provider.
If a third party measurement provider does offer an SDK, library or tag service, please put Datazoom in touch with your business contact at the third-party provider.
How It Works
In the example above, Datazoom platform users can build a data pipe for their measurements. The process is simple:
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Drop a Collector Onto the Visual Builder Canvas
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Select the Data Points To Collect
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Configure Any Processing For The Data Points
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Drop A Connector Onto the Canvas (tv insight) And Configure It
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Save the Data Pipe to Start Collecting, Processing, and Delivering To Your Analytics Provider
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By acting as a measurement intermediary, businesses using Datazoom experience significantly less complexity in their analytics stack
How Measurement Intermediation Can Be Addressed Using the Datazoom DaaS Platform
Datazoom can technically integrate with third-party measurement vendors to enable measurement data to be collected, formatted and delivered to the vendor’s backend-service or reporting data.
If a third party measurement provider offers a server-to-server API service, please make a request to Datazoom to research an integration, and put Datazoom in touch of your technical contact at the third-party provider.
If a third party measurement provider does offer an SDK, library or tag service, please put Datazoom in touch with your business contact at the third-party provider.
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Do you need to send data to other providers? Let us know about your integration needs.
Supported Intermediation Partners
Today, Datazoom can be used to send Audience data to the following integration partners.
