The Revenue Extraction Platform
Hundreds of data points are automatically collectable, including every major media player event (user interactions, stream interruptions, etc) and extensive metadata (device name / type, location, ad viewability, content title / type). For a full list of the Datazoom dictionary, click here.
With simple methods to collect unlimited custom data. For product view, cart checkout, social share events and metadata like user IDs / segments, CMS IDs, product info (name, price, SKU, category, etc).
Measure revenue impact using the most granular, consistent, accurate data set
One Source of Truth. Many Teams.
Every team can measure based on revenue impact.
Content teams gear their licensing, production, promotion and discovery around the content that generates the most revenue.
Marketing teams prioritize budget for user acquisition, nurturing and rehabilitation campaigns based on how much revenue target segments drive.
Ad ops teams optimize ad unit performance by advertiser, creative type, errors, and ad unit location / contextual dimensions
Product teams can see how changes to user journey flows like add-to-cart funnels impact ARPU.
Site reliability teams can measure errors based on revenue impact. Read more >
If you use SSAI for linear ads (i.e., audio and video ads), measuring ad engagement from the server-side alone is tricky because it’s based on whether video or audio file segments were served — yet what the user actually consumes on the client can vary from what segments are served.
Datazoom’s ad framework integrations work across both SSAI and CSAI to collect the most accurate ad interaction data.