Collecting Data With Datazoom
With real time bidding, big budget ad buys, quickly evolving user interests, erratic content schedule changes and a competitive content acquisition environment, content publishers focused on driving ROI of their service need real time access to flexible, granular, end to end data delivered to the data analysis and visualization tools they prefer.
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Datazoom DaaS Platform Collectors (SDKs and APIs) capture data from video and audio players, CDNs, origin services, and server-side ad insertion servers. We currently support integration with many popular endpoints with easy-to-implement copy+paste integrations. Use API keys to send your CDN logs to Datazoom. Setup is normally under 15 minutes.
Stop Wasting Time and Resources Collecting Data
What’s worse than allocating previous engineering resources to develop a component to collect data from an endpoint? Spending those same resources managing that component or developing programmatic connections to the service providers who collect the data for you or post processing the data to ensure it is usable.
All of that wasted time could be better spent ensuring a better viewer experience and improved monetization.
How Datazoom Helps You Save Time and Money Getting The Data You Need To Run Your Business
The Datazoom DaaS platform includes a library of pre-made data collectors. Through the visual data pipe canvas, users can simply drag-and-drop a data collector onto their data pipe.
The Datazoom DaaS platform includes a library of pre-made data collectors. Through the visual data pipe canvas, users can simply drag-and-drop a data collector onto their data pipe.
Once it’s on the canvas, all it needs is some basic configuration to be activated by the Datazoom SDK in your endpoint. The simplicity and efficiency of collecting data this way ensures that you aren’t allocating those valuable engineering resources to developing and maintaining the technology components which collect the data you need to run your business.
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When data is collected through Datazoom, it is automatically standardized and normalized through the Datazoom Data Dictionary.
Types of Data That You Can Collect With Datazoom
Datazoom’s off-the-shelf data collectors enable you to collect data across your business. Types of data include:
Quality of Experience
Advertising Views
Viewer Content Engagement
Delivery Performance
Advertising Views
Viewer Content Engagement
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There are many ways that Datazoom can improve business operation, effectiveness, and efficiency
Collector Example: Akamai Adaptive Media Player (AMP)
The Akamai Adaptive Media Player (AMP) is designed to empower content providers to simplify their player operations while ensuring quality online media playback to their web or app-based streaming video and audio experiences.
