Revenue Optimization

Measure revenue impact across the broadest, most granular, universally consistent, accurate data set

Measure ad, subscription and sales revenue across every interaction event by implementing the Datazoom SDK with built-in enrichment using revenue reports from your ad manager, billing system or ecommerce platform. Analyze using any combination of standardized attributes.

Example attribute categories:

  • Device (name, type, etc)

  • Location (any geographic boundary type)

  • Ad (advertiser, creative URL, position / unit, viewability)

  • Content or Product (any metadata you instrument)

  • User (instrumented CDP, bidder, data IDs or segment names)

For a full list of the Datazoom dictionary, click here.

Your entire organization can draw from the same revenue-unified data source

Companies that enrich their data pipes with revenue data enables content, ad ops, marketing and product teams to all finally measure efforts based on revenue impact.

  • Content teams gear their licensing, production, promotion and discovery around the content that generates the most revenue.

  • Marketing teams prioritize budget for user acquisition, nurturing and rehabilitation campaigns based on how much revenue target segments drive.

  • Ad ops teams optimize ad unit performance by advertiser, creative type, errors, and ad unit location / contextual dimensions

  • Product teams can see how changes to user journey flows like add-to-cart funnels impact ARPU.

  • Site reliability teams can measure errors based on revenue impact. Read more >

Custom metadata for user, product and content attributes

While the Datazoom SDKs automatically make hundreds of dimensions collectable, many important dimensions cannot be automatically detected. Datazoom makes simple methods available to collect custom metadata. See documentation >

  • First and third party user IDs (anonymized as needed), segment categories and keywords

  • Content categories, titles, production info and CMS IDs

  • Product dimensions like name, price, SKU, categories, tax, and shipping cost / date

Unlock a richer level of analysis as well as the ability for key mapping to extend analysis, if required.

Custom events to track user interactions

Datazoom makes a “session start” event automatically collectable. If your application includes a media player, Datazoom makes nearly 40 system and user interaction events automatically collectable from the media player.

For any interactions outside the media player, use custom events. For example: product info views, add to cart button clicks, cart page views, checkout cart button clicks, submit payment button clicks, transaction complete page views. See documentation >

Best in class measurement for ad insertion

If you use SSAI for linear ads (i.e., audio and video ads), measuring ad engagement from the server-side alone is tricky because it’s based on whether video or audio file segments were served — yet what the user actually consumes on the client can vary from what segments are served.

Datazoom’s ad framework integrations work across both SSAI and CSAI to collect the most accurate ad interaction data.