Announcing the Datazoom Collector for React Native. Write your data instrumentation once and deploy it across both iOS and Android. Built on our modular Base Collector architecture, you can easily add our Media Player Extension for advanced media/video tracking. This new collector unifies your React Native app data into your data layer, making it ready for powerful filtering, transformation, and federation.

Stop waiting for app releases to get new data. Datazoom's new Remote Instrumentation lets you collect custom events and metadata from Javascript applications on-demand. Use the console to target any CSS selector, define interaction types (like click or view), and enforce strict data types.

Datazoom now supports SAML 2.0-based Single Sign-On (SSO). Our first integration with AWS IAM Identity Center enhances security and streamlines access. Centralize user management and reduce friction by letting your team log in with their corporate credentials.

Discover Datazoom's new Custom Data Management. Use the "aliasing" feature to standardize messy, disparate fields (like userID and user_id) into a single, consistent format with an enforced data type. This promotes your custom data to a "first-class citizen" in the console, making it individually selectable and available for Datazoom's powerful filtering, transformation, and enrichment.

Discover Datazoom Syndications, a new way to share precisely-specifiable, real-time data with third parties. With this feature, usage fees are charged to the partner receiving the data, not you. Securely enable advertiser attribution via clean rooms and optimize your ad supply path with curated, first-party data.

Discover the new Datazoom console, rebuilt for a faster, smarter workflow. This major UI update introduces Data Pipe level data point selection, eliminating repetitive tasks. Keep track of "who changed what" with the new Change Log, find what you need faster with quick filters, and get new data sources online with a simplified "Create Collector" flow.

Datazoom and AWS have partnered to offer free player SDKs for AWS Elemental MediaTailor customers. These SDKs simplify complex client-side ad integration for SSAI, and are pre-integrated with Google's Programmatic Access Library (PAL) SDK and the IAB Open Measurement (OM SDK) to unlock higher CPMs. The SDKs automatically handle client-side beaconing, click-through events, and can power interactive ads by acting as a precise event detection layer.

Discover Datazoom's V2 Enrichment Service. This major upgrade enables faster, sandboxed experimentation by removing the 12-24 hour wait for scheduler jobs. Now you can test new EPG, CMS, or ad metadata enrichments on the fly, outputting to BQ for safe validation without impacting production data.

Introducing the Datazoom Collector for Node.js. Unify your data by instrumenting your back-end, server-side environment. Now you can track custom events, set metadata, and create contexts on your server, bridging the gap between client and server data for a complete, end-to-end user journey.

Datazoom is no longer just for video. Introducing the "Base Collector," a major platform evolution that expands Datazoom into a general-purpose data collection platform. Track the complete user journey for any app—from e-commerce to publishing—and use our new modular extensions to add deep video and ad tracking only when you need it.

Stop using one-size-fits-all session definitions. Datazoom's Configurable App Session Timeout lets you define a custom "Inactivity Interval" for each collector. Improve data hygiene and accurately track user journeys by setting different timeouts for mobile, web, and CTV apps.

Learn about Datazoom's new Whitelisted Domains feature. Take control of your data collection , enhance security, and ensure data integrity by blocking unauthorized domains from sending data to your collectors.