Unify Your Front-End and Back-End: Introducing the Datazoom Collector for Node.js
Introducing the Datazoom Collector for Node.js. Unify your data by instrumenting your back-end, server-side environment. Now you can track custom events, set metadata, and create contexts on your server, bridging the gap between client and server data for a complete, end-to-end user journey.
Beyond Video: Datazoom is Now Your Platform for the Total User Journey
Datazoom is no longer just for video. Introducing the "Base Collector," a major platform evolution that expands Datazoom into a general-purpose data collection platform. Track the complete user journey for any app—from e-commerce to publishing—and use our new modular extensions to add deep video and ad tracking only when you need it.
Unlock Your Data's Context, Faster: Introducing Our V2 Enrichment Service
Discover Datazoom's V2 Enrichment Service. This major upgrade enables faster, sandboxed experimentation by removing the 12-24 hour wait for scheduler jobs. Now you can test new EPG, CMS, or ad metadata enrichments on the fly, outputting to BQ for safe validation without impacting production data.
More Accurate User Journeys: The Power of Configurable Session Timeouts
Stop using one-size-fits-all session definitions. Datazoom's Configurable App Session Timeout lets you define a custom "Inactivity Interval" for each collector. Improve data hygiene and accurately track user journeys by setting different timeouts for mobile, web, and CTV apps.
Ensure Data Purity with Whitelisted Domains
Learn about Datazoom's new Whitelisted Domains feature. Take control of your data collection , enhance security, and ensure data integrity by blocking unauthorized domains from sending data to your collectors.