Beyond Video: Datazoom is Now Your Platform for the Total User Journey
For years, Datazoom has been recognized as the industry leader in video data collection. Our deep expertise has been in capturing the most granular events and metadata from complex media players and ad frameworks.
But our mission has always been broader: to help you create a single, standardized, real-time data layer from which every business unit can draw trusted, clean data.
Today, we are thrilled to announce a fundamental expansion of our platform that moves us beyond a video-first solution to a true, general-purpose data collection platform.
The core of this evolution is the new Datazoom Application Collector. Each application collector can be extended with Datazoom Media Player Extensions and Ad Framework Extensions.
Introducing the Application Collector
Previously, to use Datazoom, your application was focused around an application’s integrated media player. Our collectors were player-specific.
The introduction of Application Collectors changes this completely. They are new, lightweight collectors designed for any application platform (web, mobile, CTV) regardless of whether it has a media player.
This means that for the first time, companies in e-commerce, publishing, finance, gaming, and more can use Datazoom’s powerful collection and standardization engine to track the complete user journey:
Track page views and on-page experiences
Instrument conversion events and A/B tests
Standardize all your custom application data
Centralize user IDs to stitch together cross-platform journeys
Collect and federate any first-party data
A New, Modular Approach to Data Collection
This new approach to our collectors introduces a flexible, modular architecture. You start with a Collector for your app and then simply "plug in" extensions for any specialized data you need.
Start with the Application: Captures your core application data—clicks, page views, and all the custom events that define your user journey.
Add Media: Do you have video? Simply add the Media Player Extension for your specific player to get the world-class, granular video data Datazoom is known for.
Add Ads: Is your video ad-supported? Plug in the Ad Framework Extension to capture every ad event in rich detail.
Add Network Data: As always, you can configure our CDN Collector to correlate all of this application and video data with real-time network performance.
New Data Dictionaries for a Clearer Structure
To support this new modularity, we’ve restructured our Data Dictionaries. What was once a single, video-heavy document is now broken into three distinct, complementary guides (plus our existing CDN dictionary):
Application Data Dictionary: The new foundation for all user journey events.
Media Player Data Dictionary: All video-specific events and metadata.
Ad Framework Data Dictionary: All ad-specific events and metadata.
This makes it easier than ever to find the exact data points you need for your specific implementation.
Why This Is a "Big One"
This is more than a new feature; it's a new vision for Datazoom.
For our existing video customers: You get the same best-in-class video and ad tracking you've always had, but now with a clearer, more powerful structure that also lets you capture your full application-level user journey.
For new customers: The door is open. You can now leverage Datazoom’s powerful standardization, real-time enrichment, filtering, sampling, transformations and data federation capabilities to build a complete, cost effective picture of your customer journey, all from a single, lightweight SDK.
Datazoom is the single, flexible platform for all your data collection.
