Verify Before

You Buy

Real-Time Audience Signals That Can’t Be Faked

Introducing The Verified Session Token

Cryptographically signed and independently verifiable at the time of bid, providing deterministic proof of hardware, app, and session integrity.

THE PROBLEM

Post-Bid, Inaccurate Fraud Detection Shrinks the Ad Exchange Economy

Today’s fraud protections happen too late and rely on flawed methodologies, leading to lower CPMs for publishers, limited scale for advertisers, and operational headaches for everyone.

Why Today’s Ad Verification Falls Short

It’s Reactive
By the time an ad is verified, the bid has already been placed, the ad served, and money changed hands.

It’s Probabilistic
Inherently inaccurate "fuzzy matching" based on spoofable IP address and user agent signals.

THE SOLUTION

Datazoom VST Unlocks Ad Exchange Scale with Confidence

Replace probabilistic guesses and spoofable signals about ads with hardware-attested, cryptographic certainty without adding latency, in the moment an ad request is made.

Proven Inventory Integrity

Attests authenticity of the device and app environment before a single cent is spent.

Proven Media Quality

Deterministic proof of stream stability and visual fidelity, in real time.

Proven Attention

Confirms viewability, audibility, and user engagement at the session level.

Proven Audiences

Audience signals are cryptographically bound to the token so they can’t be faked.

Advertisers

  • Detects fraud before the bid, not after the campaign

  • Guarantees creatives play in high-quality, human-viewed sessions

  • Expands reach safely at open exchange scale

Buy open-exchange inventory with PMP-level confidence.

What VST does for you

Publishers

What VST does for you

Prove premium inventory and drive CPMs at scale.

  • Distinguishes your genuine app from fraudulent spoofing

  • Replaces guesswork with in-the-moment-determined stream quality and attention signals

  • Zero-instrumentation integration with option to track the user journey end-to-end

Demand-Side Platforms (DSPs)

What VST does for you

Activate truth-based buying, without re-architecting your stack.

  • Positions you as a leader in verifiable pre-bid transparency

  • Filters invalid traffic before expensive bid logic

  • Low effort local decryption and zero network latency

Supply-Side Platforms (SSPs)

What VST does for you

Make the open exchange a verified path for premium spend.

  • Cryptographically authenticates premium supply and SDA signals

  • Enables SPO-approved, high-trust inventory paths

  • Brings PMP budgets back into the open market

Why the Industry is Switching to VST

Feature Today's Verification Datazoom VST
Timing Reactive: Executes after the ad renders. Preventative: Signal available before the bid.
Method Probabilistic: "Fuzzy" matching (IP address / user agent). Deterministic: Direct hardware / player integration.
Integrity Vulnerable: Open to token harvesting. Cryptographic: Independent validation via public key.
Privacy Persistent: Cross-domain tracking risks. Ephemeral: Session-local tokens with strict TTL.
Context Inferred: Blind to Live content metadata. Direct: Real-time EPG integration.

Join the VST Early Access Group

Stop Transacting on Assumptions. Start Transacting on Truth.