Unify Your Front-End and Back-End: Introducing the Datazoom Collector for Node.js
A user's journey doesn't end in the browser. A single click on your website can trigger a cascade of critical events on your back-end: API calls, subscription checks, database writes, and complex business logic.
Historically, capturing that server-side half of the story has been a separate, disconnected process. Your front-end data went one way, your server logs went another, and it was your data team's job to spend weeks trying to stitch it all together in a warehouse.
Not anymore.
Today, we're excited to announce the Datazoom Javascript Collector for your Node.js server-side environment. This is our first collector designed to run on your back-end, giving you a complete, unified view of your data across every environment.
Bridge the Gap Between Client and Server
This new collector allows you to instrument your back-end Node.js applications with the same simple, powerful Datazoom commands you already use on the client side.
Now, you can correlate a front-end page_view or video_start event with a back-end user_authenticated, recommendation_served, or transaction_processed event.
This lightweight, server-side collector lets you benefit from all of the Datazoom data collection capabilities including:
Fire custom events from your business logic.
Enrich sessions with context that only your server knows.
Transformations, filtering, sampling.
Create a single, standardized data stream that includes events from your client-side apps, your server-side apps, your media players, and your CDNs.
The Next Step in Your Datazoom Journey
This is more than just a new collector. It's the next logical step in Datazoom's evolution.
First, the Base Collector expanded our platform beyond video to capture the entire client-side user journey.
Now, the Node.js Collector breaks through the client/server barrier, allowing you to build one truly unified, real-time data layer.
You can now capture, standardize, and federate data from every part of your operation, giving you a complete, end-to-end picture of your business for the first time.
