Your Data, Their Bill: A New Model for Partner Data Sharing with Syndications

Your first-party data is one of your most valuable assets. But sharing it with partners—for attribution, analytics, or ad monetization—is often a slow, insecure process of sending batch files or managing complex, risk-laden 3rd party tags.

We're excited to announce a new feature that fundamentally changes this entire model: Datazoom Syndications.

What is Syndications?

Syndications is a new, secure, and cost-effective way for you to share precisely-specifiable, joinable, real-time data from your collectors directly with third parties.

You get granular control to select exactly what data to share. Your partner gets a real-time stream of the exact same data in their own Datazoom account.

The best part? Usage fees for the shared data are charged to the third party receiving it, not you.

This is a fundamental shift. You grant permission, your partner gets the real-time data, and they cover the costs associated with their usage.

Unlock Powerful New Partner Workflows

Syndications gives you the granular control needed to create curated, real-time data streams for specific partners and use cases.

Here are some examples:

Enable Advertiser Attribution via Clean Rooms

Instead of sending a massive, over-provisioned data feed, you can syndicate only the specific events (e.g., ad_impression) and metadata (e.g., content_genre, cohort_id) relevant to an advertiser's campaign.

This curated stream can be sent in real time to a clean room for secure, privacy-compliant user matching. This allows your advertisers to accurately measure attribution without either party ever exposing sensitive user-level data.

Optimize Your Ad Supply Path (SPO)

Data-poor supply chains hurt your inventory's value. Syndications solves this by allowing you to syndicate a curated stream of first-party contextual data—like audience segments or real-time, in-session interest signals—directly to your bidding partners.

This rich, contextual data allows bidders to bypass data-poor, intermediary-filled supply chains and bid more aggressively and efficiently on your inventory, ultimately increasing its value.

Syndications transforms data sharing from a cost center into a secure, real-time, strategic tool for building better partnerships.

To learn more, visit the syndications help site page.