Datazoom and AWS Partner to Simplify MediaTailor Ad Integrations
Using server-side ad insertion (SSAI) like AWS Elemental MediaTailor is a game-changer for ad delivery. But it has always come with a critical tradeoff: client-side measurement and interactivity.
To get full value for your ad inventory—especially from programmatic sources—you need to support complex standards like the IAB Open Measurement SDK (OM SDK) and Google's Programmatic Access Library (PAL). Implementing these across dozens of different video players and platforms is a massive, costly engineering headache.
Until now.
We are thrilled to announce that Datazoom and AWS have partnered to make AWS Elemental MediaTailor deployments faster, cheaper, easier, and more capable.
As part of this partnership, Datazoom is providing free player SDKs for all AWS Elemental MediaTailor customers.
Your Free SDK for Higher Ad Revenue
These are not just simple SDKs. They are powerful, pre-configured toolkits designed to solve the hardest parts of client-side ad integration right out of the box.
Unlock Higher CPMs: The SDKs are pre-integrated with Google's Programmatic Access Library (PAL) SDK and certified with the IAB Tech Lab's Open Measurement (OM SDK), allowing you to access higher CPMs.
Eliminate Engineering Overhead: The Datazoom SDK automatically handles complex ad operations. This includes client-side ad beaconing, click-through event handling, ad countdown timers, ad overlays, and dispatching all critical ad break events.
Works Everywhere: Our SDKs support the entire video ecosystem, including Live and VOD streams (HLS & DASH) across all major players like Roku, Apple AVPlayer, Android ExoPlayer/Media3, Video.js, JWPlayer, Brightcove, and many more.
More Than Measurement: Powering Interactive Ad Experiences
Our SDK is so precise that it can act as the core event detection layer for other in-stream ad-tech partners.
For example, our SDK can be used to power advanced formats and interactive overlays from providers. Here’s how it works:
Datazoom Detects: The Datazoom SDK monitors the MediaTailor stream and detects the exact moment a non-linear ad is supposed to appear, firing a NONLINEAR_AD_START event.
Triggers: This event is used as a trigger to tell your advanced format (e.g., squeeze backs) ad partner SDK to render its interactive ad overlay.
Datazoom Cleans Up: As soon as the ad duration is over, Datazoom fires a NONLINEAR_AD_END event, which tells the advanced format ad partner to close the overlay and restore the video.
This provides a seamless, powerful way to add advanced interactive ads to your SSAI streams—a capability that was previously incredibly difficult to implement.
What’s the Catch? (There Isn't One)
These powerful player SDKs are free for all AWS Elemental MediaTailor customers.
These SDKs are separate from Datazoom's paid telemetry service. Publishers who also want to collect rich, real-time, event-based player data can simply opt-in to the paid service via the Datazoom management console. You get the best-in-class ad-tech solution for free, with an easy upgrade path to a full-power analytics solution.
Get Started Today
This partnership makes your MediaTailor integration simpler and more profitable.
Sign Up: Follow this link to sign up as a MediaTailor customer and register on the Datazoom platform.
Learn More: Read the official AWS announcement here: AWS Elemental MediaTailor client-side ad tracking integrations article.
Integrate: Visit our help site to get the step-by-step implementation guides for your specific player.
