At NAB, we unveiled a new way for you to make your Datazoom integration even more valuable.
Now you can use our video data infrastructure platform to collect any custom events and metadata from applications and webpages configured with a supported Collector.
This new feature makes operationalizing your video data even more efficient, providing a way to track user engagement across your properties at every step before, during, and after playback experiences to gain unprecedented, contextualized, insights into audience behavior.
Getting started is as easy as creating an account, configuring Datazoom on a player-baring webpage or app, and defining your custom data settings. Then Datazoom will correlate it with the other real-time, raw player data we already capture. No other configurations required.