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A Closer Look At A Streaming Company's Use of Datazoom for Improved Analytics Stack
Date published:
Company Details
Highlights
Real-time analytics and reporting stack available company wide
Consolidated multiple analytics and reporting solutions into a single platform
Re-invest costs associated with multiple analytics solutions to other parts of the business
Challenges
Key Challenges
- Reduce the number of reporting and analytics solutions in use across the different media properties
- Eliminate the need for constant development resources needed to optimize and configure different analytics solutions
Implementing a Solution
The Results
Key Results
- Reduction in number of analytics and reporting solutions
- Cost-savings related to licensing and maintenance of multiple analytics and reporting services
- Improved agility and flexibility to configure future analytics and reporting requiremetns
Why Datazoom?
Datazoom’s DaaS platform was the only solution on the market which could consolidate data collection across multiple end devices, replacing a number of incumbent analytics and reporting integrations. While enabling this consolidation to a single data collection SDK, the DataZoom platform also provided a low-code means to configuring, optimizing, and building future data pipes. This reduced the amount of development and capital resources required to support the existing analytics and reporting stack, allowing Crown Media to divert those resources to other priority projects without undermining the collection and delivery of data to business units across the organization.