Case Study
01
A Closer Look At A Streaming Company's Use of Datazoom for Real-time Analytics
Date published: August 1st, 2023
Company Details
Canela Media is a leading, certified minority-owned technology driven media company offering brands a complete ecosystem to connect with multicultural audiences starting with its free streaming platform service, Canela.TV enriching the new generation of U.S. Latinos with free access to unique, culturally relevant content which includes a unique blend of music programming through Canela Music featuring emerging and established Latino artists, Spanish-language Children’s content through Canela Kids and sports content through Canela Deportes.
As part of Canela Media’s proprietary data solution offering, Canela Connect is centered on an OTT first approach that helps identify U.S. Hispanic audiences in English and Spanish language OTT platforms providing unprecedented OTT scale for advertisers to reach U.S. Hispanics. Moreover, Canela Media’s large scale in premium Spanish-language sites, combined with the company’s proprietary data, provides in-depth knowledge and understanding of how to establish meaningful and culturally relevant connections with the new mainstream Hispanics across the U.S. and Latin America.
Highlights
Consolidated data pipelines across the company onto a single platform
Integrated data stream with existing toolchains increasing the speed of data insights
Addressed all devices through a single SDK for data collection
Implementing a Solution
The Results
By leveraging the Datazoom platform, Canela Media is able to leverage a single, cost-scalable solution to power a broad scope of analytics requirements to support product, engineering, ad sales and ad ops teams. Canela Media has the flexibility to route data to new endpoints and dashboards, in order to remain in control of their data and analytics journey.
Key Results
- Consolidate data capture needs across business units into a single platform
- Improved insight into how users engage with content
- Able to leverage existing investment in data analysis and visualization tools
Why Datazoom?
As a turnkey Data-as-a-Service platform, we were able to get up and running very quickly. By implementing just a single element into our video player (the DataZoom SDK), we could build a variety of different data pipes to deliver metrics to business units across the organization. This allowed us to get up and running quickly to better understand how viewers engage with our content and streaming platform while providing a means to maximize views and revenue.
