Looker Blocks Webinar Series (Day 3)

There are several factors to consider when creating a strategy around an ad supported video platform. Ad ops, ad sales, measurement and marketing teams should attend this session to learn how to dissect the various elements that contribute to ad revenue growth, identify opportunity cost, and how to take action to grow ad revenue. After this session you’ll walk away better understanding the technical performance of ads and how to measure brand performance. We’ll show how to calculate and measure the impact of influences on your bottom line. We will walk through data correlations, and learn how to pull out insights that will help raise CPMs on available ad inventory.