The state of today’s AVOD services has intensified dramatically. Users are streaming more than ever before, dropping out of cable subscriptions and adopting a mix of SVOD and AVOD services to replace their needs. This is particularly the case with families feeling the long-lasting economic stress that 2020 has inevitably left in its wake. With […]
Video Data
How to Build Video Metrics
Metrics matter. The purpose of this article is aimed at how one would take raw data and use it build metrics to make business decisions, confirm quality, and provide feedback into operations. Good metrics can inform decisions related to reducing video distribution costs, improve video quality, predict traffic, and gain competitive advantages for distributors that […]
What Segment’s Acquisition Means and the Opportunity for Data Standardization
It’s likely you saw that Segment, the leader of the Customer Data Platform (CDP) category, is being acquired by Twilio in a 3.2B all-stock deal. This effectively doubles their valuation from their last funding round from a little over a year ago in April 2019. The thesis behind this acquisition signals the value behind companies […]
What is a Video Data Platform?
Video Data Platforms are emerging as an essential tool for businesses within the video streaming market. But why? For users, video streaming is ideally a seamless experience in which the videos play with excellent audio and visual quality. Several teams and many technologies work behind the scenes to cultivate this experience. These teams work to […]