Powerful Streaming Video Insights At Your Fingertips

Use these new Looker Blocks to improve your streaming video performance, better understand viewer behavior with your content, and even assess the success of your advertising.

Can You See It?

Can you see your data in powerful dashboards? Can you see the insights and how much easier it will be to take meaningful action from your data? Just fill out the form below to see your data in these new Looker Blocks. Someone from Datazoom will get back to you as soon as possible.

Datazoom has announced the availability of three new free Looker Blocks to help OTT operators better visualize the data which drives their business.

Block: Engineering

Get the insights you need about the performance of your streaming video delivery to make critical configuration and operational changes that will ensure a high-quality video experience.

Block: Content

Gain deep understanding of how your viewers are interacting with your content, how long they are watching, and other key metrics that will help you drive subscriptions and increase advertising revenue.

Block: Product

Understand how users are engaging with your service and the features you offer to enable them access to content. Are videos playing correctly? Are ads appearing where they should be?

Datazoom Looker Block: Engineering

Datazoom’s video streaming engineering block for OTT includes Quality of Experience and Data Supervision dashboards. Performance data is critical for operations and support engineers to make configuration changes which can improve the viewing experience. This real-time view can give rise to powerful insights about CDN selection, adaptive bitrate ladders, and more.

Primary Users

This Block most appeals to streaming operations.

Datazoom Looker Block: Content

Datazoom’s video streaming content block for OTT includes Content Performance and Content Marketing dashboards. Understanding how well individual titles in a VOD library or live streaming offering appeal to viewers is critical to optimizing your content strategy. By focusing on content which results in high-engagement, whether across all viewers or within specific demographic segments, you can mitigate subscriber churn and even improve CPM rates.

Primary Users

This Block most appeals to content managers.

Datazoom Looker Block: Product

Datazoom’s video streaming product block for OTT provides dashboards to visualize includes high level Audience Growth, Audience and Engagement, and Ad metrics. From these visualizations, business leaders, such as product managers, can derive powerful insights to help shape the future of the product experience.

Primary Users

This Block most appeals to product managers.

The Datazoom SDK collects data from any OTT mobile app or website. Once collected, the data is normalized against a standardized data dictionary. The data is then stored in Google Cloud for access by the Looker Blocks.

The data collected by the Datazoom SDK is stored in Google Cloud. This ensures data resiliency and reliability when being accessed, in real-time, by third-party data visualization tools like the Looker Blocks.

Looker is one of the leading data visualization tools. Part of the Google Cloud Platform, Looker connects directly to the Datazoom data lake in Google Cloud, enabling Blocks to access information in near real-time and ensuring Blocks represent the latest data.

See these looker blocks in action!

Get the video data you need to power Observability & Optimization

Capture, Standardize, Deliver

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