A free, powerful Looker Block from Datazoom to help improve your streaming video performance, better understand viewer behavior with your content, and even assess the success of your advertising.
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Datazoom’s video streaming engineering block for OTT includes Quality of Experience and Data Supervision dashboards. Performance data is critical for operations and support engineers to make configuration changes which can improve the viewing experience. This real-time view can give rise to powerful insights about CDN selection, adaptive bitrate ladders, and more.
Datazoom’s video streaming content block for OTT includes Content Performance and Content Marketing dashboards. Understanding how well individual titles in a VOD library or live streaming offering appeal to viewers is critical to optimizing your content strategy. By focusing on content which results in high-engagement, whether across all viewers or within specific demographic segments, you can mitigate subscriber churn and even improve CPM rates.
Datazoom’s video streaming product block for OTT provides dashboards to visualize includes high level Audience Growth, Audience and Engagement, and Ad metrics. From these visualizations, business leaders, such as product managers, can derive powerful insights to help shape the future of the product experience.
The Datazoom SDK collects data from any OTT mobile app or website. Once collected, the data is normalized against a standardized data dictionary. The data is then stored in Google Cloud for access by the Looker Blocks.
The data collected by the Datazoom SDK is stored in Google Cloud. This ensures data resiliency and reliability when being accessed, in real-time, by third-party data visualization tools like the Looker Blocks.
Looker is one of the leading data visualization tools. Part of the Google Cloud Platform, Looker connects directly to the Datazoom data lake in Google Cloud, enabling Blocks to access information in near real-time and ensuring Blocks represent the latest data.
Get the video data you need to power Observability & Optimization
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