Create Viewer Cohorts
Gain a deeper understanding of how audiences use your streaming service by leveraging custom cohorts. For example, create a custom cohort of users who have returned to the service two days in a row to compare against the behavior of users who churned. Bring in attribution campaign data to see what marketing dollars create the most valuable users.
Improve Video Products
Prioritize product fixes based on what’s most impacting revenue. For example, measure the difference between number of ads consumed when a viewer has an error or experiences a buffering event vs. a better viewing experience. Use this data to prioritize what issues to fix first.
Per-Title Content Engagement
Understand how an individual user, or cohort of users, interact with each piece of content. For example, track what content users are watching before or after a specific piece of content to better personalize content recommendations, or verify your existing content recommendations engine.
Grow Advertising Revenue
Increase monetization by understanding where, how many, and how often to insert ads. Analyze the most engaged parts of a content title, then use amplitude A/B testing to deduce the optimum ad schema and ad positions that maximize revenue.