When paired with a real-time source of standardized, video data like Datazoom, Google Analytics transforms from a robust, customer data analytics tool into a cost-free alternative to other solutions for video QoE analytics. Some media networks are making the change. You can too by following the high-level plan for getting set up with Google Analytics […]
For those at the beginning of the journey to becoming data-driven, Google Analytics (GA) provides a solid foundation for familiarizing a team with an analytics platform. Traditionally used by e-commerce outlets looking to understand behavior on a website, GA provides real-time feeds, behavioral data, campaign performance tracking and conversion pipelines. Up to certain usage limits*, […]
Combination quickly operationalizes raw data, lowering costs and speeding time to market
Datazoom provides a mechanism to capture detailed QoE data in sub-second real-time. We build our technology to get your team detailed data ‘zooming fast.
At NAB, we unveiled a new way for you to make your Datazoom integration even more valuable. Now you can use our video data infrastructure platform to collect any custom events and metadata from applications and webpages configured with a supported Collector. This new feature makes operationalizing your video data even more efficient, providing a way to track user engagement […]