Welcome to the Datazoom blog: stories, thoughts, product features, and more.
Check out some of the interesting articles, insightful pondering, and technological ramblings of Datazoom staff. Datazoom blogs cover a broad range of topics from thoughts on the structure of video data to how you might specify your own metrics. If you are more interested in technical topics, from our engineers, architects, and developers, check out the Datazoom Tech Blog.
This post is the second in a five part series that explores the challenges associated with using streaming video data more effectively. The first part outlined the four primary challenges. This post explores the first…
The availability of data from the streaming video tech stack isn't the issue. It's the challenge of how do you make sense of it quickly enough to have meaningful business impact?
Many streaming operators, especially those offering live streaming and FAST services, are moving to server-side ad insertion (SSAI). There are a multitude of reasons for this. First, SSAI offers more of a broadcast-like ad experience…
Personalized streaming experiences are the future of video. But do you have the data you'll need to truly individualize it for each viewer?
Casting to Chromecast represents about 4.5% of all streaming traffic. But how are you collecting data once the cast has been made? The Datazoom can help ensure you are gathering data from the Chromecast and…
This post is the second in a five part series that explores the challenges associated with using streaming video data more effectively. The first part
The availability of data from the streaming video tech stack isn’t the issue. It’s the challenge of how do you make sense of it quickly enough to have meaningful business impact?
Many streaming operators, especially those offering live streaming and FAST services, are moving to server-side ad insertion (SSAI). There are a multitude of reasons for
Personalized streaming experiences are the future of video. But do you have the data you’ll need to truly individualize it for each viewer?
Casting to Chromecast represents about 4.5% of all streaming traffic. But how are you collecting data once the cast has been made? The Datazoom can help ensure you are gathering data from the Chromecast and connecting it to the viewer session in your analytics.
Are you making all the revenue you can from your streaming video ads? This blog series will provide tangible ways to improve your ad revenue through data.
What can the Datatecture really do for your streaming business?
In Part four of this series, we dig into some of the deeper layers of the Streaming Video Datatecture in the Workflow category, defining many
In Part three of this series, we dig into some of the deeper layers of the Streaming Video Datatecture in the Infrastructure category, defining many
In this second post of this series, we dig into some of the deeper layers of the Streaming Video Datatecture in the Operations category, defining
Content delivery networks (CDN) are critical to the success of streaming platforms. Without their huge networks and experienced engineers, streaming video experiences might be spotty
DevOps has been a revolution in software development. To support agile methodologies, in which developers can incrementally release features that are tested by users in
The relationship of technologies within the streaming video stack is complex. Although there might seem to be a linear progression of components, from content acquisition
The Growth of OTT Demands a New Mindset From Streaming Providers Streaming has grown immensely over the past 12 months. Viewing time for U.S. streaming
Are You Seeing the Forest For the Trees? If you talk to streaming operators in the industry about what video data is important, they will
