Ecosystem Expansion

The Need to Redefine Business Goals in The Age of Complex Ecosystem Data

Given the amount of digital disruption today, it’s time for businesses to reevaluate the objectives and opportunities to thrive in an increasingly digital ecosystem. Democratizing data – ensuring it’s made accessible and contextualized for all relevant stakeholders is crucial to realizing benefits and measuring progress.  Breaking down data silos is necessary to establish a solid …

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How AVOD Services will Stabilize Heading in 2021

The state of today’s AVOD services has intensified dramatically. Users are streaming more than ever before, dropping out of cable subscriptions and adopting a mix of SVOD and AVOD services to replace their needs. This is particularly the case with families feeling the long-lasting economic stress that 2020 has inevitably left in its wake. With …

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Optimizing GA Dashboards to Visualize Video Insights

When paired with a real-time source of standardized, video data like Datazoom, Google Analytics transforms from a robust, customer data analytics tool into a cost-free alternative to other solutions for video QoE analytics. Some media networks are making the change. You can too by following the high-level plan for getting set up with Google Analytics …

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Datazoom’s Data Pipes: Unlock your Video Data

Datazoom’s Data Pipes are here. Datazoom Adaptive Video Logistics platform makes it even easier to select data sources, specific Event, Metadata, and FluxData to be captured, and where to send it. Believe in the power of raw data, ‘zooming through our platform with less than one second of added latency. Real-time insights are possible: whether you’re trying …

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Datazoom Ecosystem Expansion — Snowflake

Connecting OTT’s only Data Control Platform with the first Enterprise Data Warehouse built for the Cloud Snowflake, a powerful next-generation data warehouse, is growing in popularity among video distributors. Using an innovative, cloud-based approach for designing an enterprise data warehouse, Snowflake offers a low-maintenance, scalable, and drama-free solution which frees IT and Data Science teams …

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