Month: April 2021

Observability: The Mindset And Resources OTT Must Bring Onboard To Achieve It

The Growth of OTT Demands a New Mindset From Streaming Providers Streaming has grown immensely over the past 12 months. Viewing time for U.S. streaming services are 50 percent above 2019 levels in June, likely the result of services launched before and during the pandemic, including Apple TV+, Disney+, HBO Max (AT&T), and Peacock (Comcast). …

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Don’t Let Video Analytics Keep You From Seeing the Bigger Picture

Are You Seeing the Forest For the Trees? If you talk to streaming operators in the industry about what video data is important, they will often talk about QoE metrics: rebuffer ratio, time-to-first byte, cache-hit ratio. And, yes, those metrics are definitely important. But just having access to that player-level video analytics isn’t entirely helpful. …

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A Video Data Platform First, Analytics Second

It’s becoming more generally accepted in the streaming video industry that having more data can provide greater insight. With better graphs, better algorithms, better analytics, more improvements can be made. As such, many streaming operators look for new tools or providers to make more data from their technology stack available. However, the result can be …

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