Datazoom with AWS
For AWS Elemental MediaTailor customers, read below about the Datazoom SDK for MediaTailor.
For all AWS customers, read below to see how Datazoom fits seamlessly into your AWS data infrastructure strategy.
Datazoom provides free player SDKs for all AWS Elemental MediaTailor customers, designed to simplify client-side ad integration. These SDKs are pre-integrated with Google's Programmatic Access Library (PAL) SDK and certified with the IAB Tech Lab's Open Measurement.
The SDKs automatically handle critical functions like ad-event dispatching, client-side beaconing, and click-through events across all major application platforms and media players:
The Datazoom SDK for MediaTailor
To get started with the Datazoom SDK for MediaTailor, click here to sign up for free.
Pre-integrated AWS Services
Amazon S3 Connector
Instantly route data from your applications, media players, and ad frameworks directly to your Amazon S3 bucket with the Datazoom S3 Connector.
By centralizing your raw operational data in real time, you can create a single source of truth for long-term storage, compliance archiving, or in-depth analysis. Leverage your data in S3 to power a variety of downstream workflows using other AWS services like Amazon Athena, Redshift, and QuickSight.
Amazon Kinesis Connector
Route Datazoom’s real time data into Amazon Kinesis Data Streams for continuous, low-latency data flow, ideal for powering live dashboards, anomaly detection, dynamic ad insertion logic, and other real-time applications.
Process your data streams with AWS Lambda for serverless functions, Kinesis Data Analytics for real-time SQL queries, or Kinesis Data Firehose to reliably load the data into lakes and warehouses.
Amazon CloudFront CDN Collector
Automatically collect standardized, real-time performance data from your Amazon CloudFront distribution. Our collector is uniquely designed to correlate this CDN data with session-level insights from your media player.
Instantly connect CDN metrics like cache hits / misses directly to user Quality of Experience events like buffering and playback errors. Gain a unified, end-to-end view to pinpoint and resolve delivery issues with unprecedented speed and accuracy
AWS Ecosystem Partners
Hydrolix
Hydrolix provides a high-performance, cost-effective data platform designed to ingest and query massive volumes of log and telemetry data in real time. Datazoom collects, standardizes, and enriches the data from various sources (players, CDNs), and then routes that data stream directly into a Hydrolix instance running on AWS.
Customers with massive data volumes can use Datazoom and Hydrolix together to store and analyze 100% of their data affordably, without having to make compromises on data collection latency, retention or query speed.
TrackIt
An AWS Premier Tier Services Partner that designs, builds, deploys, and manages cloud solutions for its clients, with a deep specialty in Media & Entertainment. Hire TrackIt to build a sophisticated, end-to-end video analytics or ad observability solution on AWS, using Datazoom as the foundational data-gathering layer.
Customers who lack the in-house resources or specific expertise to build a modern data stack can engage TrackIt to get a turnkey solution, with Datazoom's technology at its core.
Pre-built Reporting Templates
Understand the health of your video streams by understanding key metrics like Video Start Time, Stall Ratio and Average Bitrate, with full access to event-level data and customizable queries.
Quality of Experience (QoE) Observability
Get a granular view of monetization by understanding the performance of each ad impression, tied back to a users, content and other variables.
Advertising Monetization Dashboards
Build Your Modern Media Data Stack on AWS
Legacy analytics platforms lock your most valuable data in silos, preventing you from connecting user behavior to business outcomes. The combination of Datazoom and AWS offers a modern alternative.
Our philosophy is simple: we provide the granular, real-time data from every user session, and you leverage the scale and power of your own AWS environment. By delivering raw, correlatable event streams, we enable you to finally tie Quality of Experience data directly to content engagement and advertising revenue. Stop renting insights and start building your single source of truth with Datazoom and AWS.
Connect with us to see how it all comes together with Datazoom + AWS.